Coachella

inspired by a concert back in 1993, where Pearl Jam performed at the Empire Polo Club in boycott of the venues controlled by Ticketmaster. That was the show that lifted the site’s viability to host events of massive magnitudes in the eyes of the industry. The founder of Coachella, Paul Tollett’s concert promotion company, faced its days of doom in 1997; he conceived the idea of a music festival and Coachella was a solution to the dilemma.

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