Coachella

COACHELLA was inspired by a concert back in 1993, where Pearl Jam performed at the Empire Polo Club in boycott of the venues controlled by Ticketmaster. That was the show that lifted the site’s viability to host events of massive magnitudes in the eyes of the industry. The founder of Coachella, Paul Tollett’s concert promotion company, faced its days of doom in 1997; he conceived the idea of a music festival and Coachella was a solution to the dilemma.

In fact, the 1997 Glastonbury Festival was also an eye-opener while he was brainstorming for more ideas to establish his own music festival with multiple venues. That was when he decided to book blooming artistes in trend because he believed that even if they were not big shots as individuals, a group of them might just attract crowds. The efforts were also dedicated to their promotional efforts, which boasted free water fountains, ample restrooms and misting tents. That sounds exciting, doesn’t it?

Held annually in Indio, Los Angeles, the festival transforms 600-acre expanse of land into a vast parking and camping site, which covers 78-acres of the Empire Polo Club. The past sixteen years of the Coachella Valley Music and Arts Festival have witnessed a buzz of celebrities, ranging from the Chemical Brothers to Red Hot Chili Peppers to The Weekend. Being hailed as one of the biggest music festivals ever organised, the Coachella Valley Music and Arts Festival also incorporated a showcase for visual arts alongside live music, including installation art and sculptures, with most of them being interactive. Kick-starting the event with recycled items in its period of infancy, Paul Clemente has ratcheted up their exhibition to commissioning them from talented artistes. With all the importance and exposure given for arts in this festival, it is believed that Coachella attracts just as many artistes as it attracts musicians.

By Jivashni M Paramasivam,18, Selangor.

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